If she saw that people were searching generally for information about citizenship in a European country, she'd write five articles about that topic, each focused on a different country. She said she'd notice that people were searching on Google for long, specific terms, such as "bank accounts for British expats in Europe," and would then base a blog post on the terms to attract readers. North said she researched the terms people were looking for and used that as a starting point to build content. Search-engine optimization can help bring in organic traffic that can translate into ad revenue. Use keyword research to rank higher on Google She said she'd take about six calls a week. On each blog post she'd add a call-to-action link offering $175 consultations for people looking to make the move. To find her audience, North created a Facebook group, called Get US Citizenship, where she shared blog posts from her website. Traffic was slow for the first few months. The site aimed to provide tips and advice for getting residency in European Union countries. Samantha North, 40, started her blog, Digital Émigré, in September 2020 while she was relocating to Portugal from the UK. It can take months, if not years, to build a large enough audience for lucrative ad income. North's blog was based on her experience immigrating from the UK to Portugal. Account icon An icon in the shape of a person's head and shoulders.
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